These catalog-style visuals were designed for VHS Skateshop as part of an upcoming paid social media campaign highlighting new in-store arrivals. The graphics emphasize clear product hierarchy, bold typography, and scroll-stopping layouts optimized for digital platforms. This work showcases pre-launch creative strategy and how retail-focused visual systems are built to drive awareness and conversion ahead of campaign rollout. The campaign is designed to measure the impact of paid social spend on in-store traffic and sales, comparing performance across channels (Instagram, TikTok, Meta Ads) to optimize budget allocation and maximize ROI throughout the campaign lifecycle.