Adidas Consumer Insights
Product summit and consultation
As part of this role, I contributed insights that were shared during an internal Product Summit event, helping inform conversations around future product direction, consumer needs, and brand relevance. Collaborating with cross-functional teams across design, strategy, and merchandising strengthened my interest in how research and creativity come together to shape impactful brand experiences.
Consulting
I’ve worked with Adidas Originals in a consulting capacity, collaborating closely with the consumer insights team through regular meetings to review upcoming product releases. During these sessions, I provided feedback on design direction, target market and demographic fit, and overall product concept execution. This experience allowed me to evaluate products through both a creative and strategic lens.
Product Summit
I also participated in an Adidas Product Summit hosted in Philadelphia, where I met with a panel of Adidas representatives for an in-depth consumer consultation. During the event, I led a closet tour of the clothing I wear on a daily basis as well as pieces I choose for specific occasions such as nights out, offering insight into my personal style, lifestyle needs, and purchasing decisions. I was also introduced to an array of upcoming products scheduled to roll out in the near future and provided feedback on design, functionality, and market relevance. Throughout the summit, I engaged in conversations with footwear and apparel designers, merchandisers, and product managers, contributing real consumer perspective to discussions around product development and brand direction.