Marketing Analytics Potential

The Style Quiz creates a trackable customer journey that measures which marketing channels (social ads, influencer marketing, email, display, and programmatic) drive quiz completions and sales, enabling smarter budget allocation. We can track critical metrics like purchase attribution rates, time-to-conversion, and viral growth from social shares, transforming the quiz into a measurable revenue engine with clear ROI and business impact.

1. Take the Quiz

Interactive 10-question experience that personalizes the shopping journey by identifying user's unique aesthetic through lifestyle and fashion preferences.

2. See Results

Users receive a personalized style profile including:

  • Custom aesthetic name (e.g., "Grunge-Revived," "Clean-Girl")

  • Curated color palette moodboard

  • Essential pieces list

  • Style tagline and description

3. Shop the Wardrobe

Direct shopping links tailored to their specific style result, including:

  • Category-specific recommendations

  • New arrivals filtered by aesthetic

  • Complete outfit inspirations

  • "Shop Your Style" CTA drives immediate purchase intent

4. Share & Send

Social amplification features:

  • Share results on social media - Instagram, TikTok, Twitter/X with branded graphics

  • Send to friends - "Take the quiz too!" viral loop

  • Gift shopping helper - Forward results to family/friends shopping for birthdays, holidays, special occasions

Take the Quiz!

THE STYLE MATCHMAKER

〰️

THE STYLE MATCHMAKER 〰️

Previous
Previous

Jeni's Ice Cream World Cup Campaign (COMM450A)