The Style Match Maker

The Style Match Maker channels the re-emerging 2016 energy by offering shoppers unique way to find clothes that align with their lifestyle and aesthetic. This is Buzzfeed-style quiz takes your answers and suggest real products that you can shop to complete the look.

A cool part about the Style Match Maker is that the results can be shared with friends, family, and loved ones at anytime. This eliminates the guess work when it comes to shopping for gifts, especially around the holidays. This leads to high value, happier customers, and a decrease in returns that brick and mortar stores have to process.

If your style changes take the quiz again and share the new results!

the Best part about this concept is that it is applicable to all of URBNs brands from clothing, to decor, and event planning.

This tool can change the way URBN brands interact with their consumers.

1. Take the Quiz

Interactive 10-question experience that personalizes the shopping journey by identifying user's unique aesthetic through lifestyle and fashion preferences.

2. See Results

Users receive a personalized style profile including:

• Custom aesthetic name (e.g., "Grunge-Revived," "Clean-Girl")

• Curated color palette moodboard

• Essential pieces list

• Style tagline and description

3. Shop the Wardrobe

Direct shopping links tailored to their specific style result, including:

• Category-specific recommendations

• New arrivals filtered by aesthetic

• Complete outfit inspirations

• "Shop Your Style" CTA drives immediate purchase intent

4. Share & Send

Social amplification features:

• Share results on social media - Instagram, TikTok, Twitter/X with branded graphics

• Send to friends - "Take the quiz too!" viral loop

• Gift shopping helper - Forward results to family/friends shopping for birthdays, holidays, special occasions